Once again, I am proven right
I have been saying for years that these stupid anti-smoking ads make me want to go find my pipe and smoke again.
They are given money with no sense of purpose or control - free money to them that comes from consumers. Wether it comes from taxes or settlements, in the end it all comes from consumers who buy cigarettes. And unlike a cigarette ad which would have gone through studies before ebing launched, and tracked for success while it ran and after for its success. These anti smoke ads just air with no such capatilist controls.
Some anti-smoking ads are simply ineffective, while others actually make youth more likely to light up. Fortunately, some are successful, and a new University of Georgia study helps explain why.
Hye-Jin Paek, assistant professor at the UGA Grady College of Journalism and Mass Communication, found that anti-smoking ads are most effective when they convince youth that their friends are listening to the ads. Otherwise, the ads appear to stimulate the rebellious and curious nature of youth, making them more interested in smoking. Paek and co-author Albert Gunther from the University of Wisconsin-Madison examined data from surveys of nearly 1,700 middle school students, and their results appear in the August issue of the journal Communication Research.
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