Report writing 101 - Qualitative research
When you are doing research for a paper, project or post on a particular subject, you have to decide how you will look at them subject and the information you gather and from there the conclusions you draw. What you draw in your mind compared to what your reader interprets in a matter of your writing style and their comprehension of the subject matter. Explain a complex theory in simple terms and anyone can understand it. Will an expert on the material gain any benefit or insight? No, and that is why you also need to keep your target reader, your audience, in mind.